WHO THE HELL DO YOU THINK YOU ARE?


Founders Press Kit. Cinematic business portraits for Founders who are ready to be seen.

By Photography Artist Stefan Gerard.

OVERCOME YOUR FEAR OF PERSONAL BRANDING.

What is the Founders Press Kit?

10-20 portraits

Online presence

Connect

The Founders Press Kit is a collection of cinematic business portraits designed to help founders establish a strong, authentic online presence.

RAISE FUNDS, CLOSE DEALS AND BUILD A LEGACY.

 

What are the 5 shifts in Personal Branding?

WHY YOU MATTER.
1. SOCIAL MEDIA FIRST.
Today, social platforms are the first place where your audience will engage with your brand. A strong, consistent social media presence is now essential.
2. VISUAL STORYTELLING.
Images and videos are processed faster by the brain and create a stronger connection.
3. THOUGHT LEADERSHIP.
It is human to connect to another human. Your face is the company. Thought leadership positions you as an industry expert by sharing expertise.
4. COMMUNITY BUILDING.
Personal branding has evolved from self-promotion to community building. Communities create trust, turning followers into lifelong fans.
5. ALWAYS-ON BRANDING.
Personal branding is an always-on process where regular content, engagement, and updates are expected to maintain relevance.
READY FOR THE CHANGE?
DO YOU NEED A PRESS KIT? TAKE THE TEST.

For who is the Founders Press Kit?


Founders. 
 A Founders Press Kit gives you the confidence to show up online with a strong personal brand. It provides high-quality portraits that help you connect emotionally with investors, clients  and partners.

No Press Kit - No Business.


PR experts. 
Media relations rely on polished and ready-to-use assets. The Founders Press Kit guarantees your clients maintain a consistent, professional presence, with high-resolution, cinematic set of portraits.

No Press Kit - No Media Coverage.


Venture Capitalists. 
Your portfolio’s success depends on the credibility of its founders. Startups often lack professional branding material. The Founders Press Kit provides media-ready portraits that ensure credible leadership.

No Press Kit - No Credibility.

How does a Press Kit help me as Founder?

1. BUILD AN EXIT
You’re preparing for an exit, and your personal brand is a huge part of the valuation. A Press Kit positions you as a leader that adds value.
2. RAISE FUNDS
A Press Kit gives you the credibility and polished presence to make investors take you seriously.
3. LAUNCH A PRODUCT
You’re about to launch a product, and getting people excited is key. A Press Kit helps you create a strong visual identity that builds trust and anticipation.
4. CLOSE DEALS
First impressions matter. A Press Kit makes sure your brand looks professional, helping you build trust and close deals faster.
5. GET AIRTIME
You want to get featured in the media, but you don’t have the visuals. A Press Kit provides media-ready assets that make it easy.
READY FOR THE CHANGE?

 

Which Press Kit do you need?

PRICING
Swipe right.
LEGACY KIT
Framed for Future Generations. 4x hours, 20x portraits, 1x artwork, starting at € 6600,-
FUNDRAISER KIT
Close the Deal. 4x hours, 20x portraits, starting at € 3300,-
SIGNATURE KIT
Turn your Product Launch into a Statement. 2x hour, 10x portraits, starting at € 1660,-
PRIVATE COACHING
Unlock the Full Potential of your Press Kit. 6x hours, starting at 510,-
MORE DETAILS?
CHANGE THE WAY YOU SEE YOURSELF.

Where is the Founders Press Kit?

Studio Noorderfabriek is a photo studio that boasts a minimalist design, with soft beige tones and smooth concrete flooring, creating a serene and uncluttered environment. The studio is within a 10 minute radius from Amsterdam Central Station.

Meeuwenlaan 106 F, 1021 JL Amsterdam

Why choose the Founders Press Kit?


Guidance. Stepping in front of the camera can feel daunting. I’m here to guide you. My goal is to capture your confidence and readiness to connect.

You are in good hands.


Time.  Rushing through a photoshoot can lead to stiff results. Some have a watch, we have the time. I help you land, and once we are synched,

The magic can begin.


Fun. Being in front of the camera can feel intense, but it doesn’t have to be. Together, we’ll turn the shoot into a fun, creative collaboration.

Enjoy the ride.

BUSINESS CASES
Real Portraits - Real Impact.
EELCO KEUNE
Eelco took over the hair cosmetics from his father, revamping the brand. 'When I saw the kit, I thought: these are the portraits they will use in 100 years.
GEORGE KEUNE Sr.
George was the first Keune to expand the brand internationally despite pushback from his father. KEUNE is now the largest family-owned hair-business worldwide.
JOHANNES LE ROUX
Johannes is the Founder of DOPE, the first canned cannabis water. 'The Founders Press Kit gave me the confidence to start pitching at US investors.'
TON KEUNEN
Ton is the founder of BROUT. 'The Founders Press Kip helped me to secure an incredible exit of my Leadership Institute. It brought out my best.'
PATRICK BRAND
Patrick Founded HOTELIERS.COM. 'Part of the value of a successful exit is the vision of the founders. We were able to create a lot of extra value.'
READY FOR THE CHANGE?
I WANT TO SEE YOU SUCCEED.

FAQ

What is the next step?

1 . INTAKE CALL
Book a 15-minute online call to see if the Press Kit is right for you.
2. SCHEDULE & PAY
Choose your shoot date and make the payment to lock in your session.
3. THE SHOOT
Join us for a collaborative, cinematic photoshoot in our daylight studio.
4. GALLERY SELECTION
Review your gallery and choose your favourite shots for the final touch.
5. RETOUCH & DELIVERY
We’ll professionally retouch your selected images and deliver your press kit.
READY FOR THE CHANGE?

Contact

CHANGE THE WAY YOU SEE YOURSELF.

 

Partners

FREE STYLING GUIDE

Fellow founders

I came to Amsterdam with a dream. And I am building it, word by word, brick by brick.


Manka, Poet and Real Estate Developer.

 

Part of the value of a successful exit is the vision of the founders. We were able to create a lot of extra value.


Patrick Brand, Founder Hoteliers.com.

CHANGE THE WAY YOU SEE YOURSELF.

 

I see an powerful man, and its a great reminder to myself in those moments that I don't feel that way on the inside.


Koos van Plateringen, presentator and executive coach

 

The Founders Press Kit gave me the confidence pitch to US investors, which opened up a whole new world, literally.


Johannes le Roux, Founder at DOPE drinks.

CHANGE THE WAY YOU SEE YOURSELF.

 

At first, it was uncomfortable to be looking eye to eye with a full grown woman. No more. I can be this person every day.


Elizabeth Kaiser, Founder Radiant Rebels

 

The Founders Press Kip helped me to secure an incredible exit of my Leadership Institute. It brought out my best.


Ton Keunen, Founder BROUT Leadership Institute


 

The Renaissance colour palette reminds me of my own signature oil panting style. This is who I am.


Adriaan de Wolf, Oil Painter

CHANGE THE WAY YOU SEE YOURSELF.

 

It is deeply moving, that looking at the pictures now, I can finally see the fierce woman others have seen in me all along.


Andrea van Loon, co-owner at Euromanchetten

Hylke Reidsma, founder at Cinder Monkey

 

With every chunk of hair that dropped on the floor, I felt the sting of relief. To accept loss, is an act of courage.


Stefan M. Gerard, Photography Artist

CHANGE THE WAY YOU SEE YOURSELF.

 

Pascal Bier, Art Director and Photographer

 

At Holos, I am creating a community for authentic self-expression. Stefan gave me space to show my own.


Aquila Allucard, Founder Holos Paradigm

CHANGE THE WAY YOU SEE YOURSELF.

 

Christian Nieuwenhuizen - PR Client Director and Real Estate Developer


 

Nick Lengkeek, Founder Momentum

 

Outside my Founder role, I am also a Tattoo Artist. Giving clients a lasting memory, that is a constant inspiration for me.


Inus Smuts, Co-Founder at the Duchess, Cape Spritz and Suncamino Rum.