IN ORDER TO GROW, SOMETHING MUST DIE.
Photography Artist Stefan Marcel Gerard first solo-exposition is a visual statement of his struggle with his own addictive past.
HORSEMEN is a limited edition print collection about Creative destruction. Within the impeding apocaplypse there are glimmers of beauty and reinvention. Joseph Schumpter, a social theorist popularised the notion of Creative Destruction in the 1940's. Creative destruction is the idea that in order to grow, something must die.
Who knew that facing our demons could be such a beautiful experience?
ACT I: CONQUEST
A WHITE HORSE, AND HE WHO SAT ON IT HAD A BOW,
AND HE WENT OUT TO CONQUER.
REVELATION 6: 1-2
ACT II: WAR
AND ANOTHER, A RED HORSE,IT WAS GRANTED
TO TAKE PEACE FROM THE EARTH.
REVELATION 6: 3-4
INTERVIEW MASTERS OF LUXURY MAGAZINE
' "Courage is not the absence of fear, but overcoming it. The brave man is not he who is not afraid, but he who overcomes that fear," Nelson Mandela said.'
'THE HORSMEN ARE ROAMING AN APOCALYPTIC PLAIN, WHERE THERE IS NOWHERE TO HIDE.'
Abstract from interview. Full text can be found here.
ACT III. FAMINE
I LOOKED, AND BEHOLD, A BLACK HORSE:
AND I HEARD SOMETHING LIKE A VOICE.
REVELATION 6: 5-6
SOLO EXHIBITION SIRCLE COLLECTION
HORSEMEN is Stefan Gerard's first solo exhibition. The vernissage was organised by press agency Dutch Global Media and was hosted by the Sircle Hotel Collection in the signature Bar Claes hotel bar, a few yards from the Rijksmuseum.
'A DREAM ABOUT TRAMPLING HORSES
STARTED THE PROCESS.'
The artist gave a keynote about how a dream about trampling horses started the process of facing his own demons. His desire to share his experience inspired the HORSEMEN collection.
AUCTION AMSTERDAM DINER FOUNDATION
The Amsterdam Diner Foundation is the AIDS Fundraiser in the the Netherlands. Stefan offered 'WARRIOR II' from the HORSEMEN Collection. 'Erwin was supposed to open my first Solo Exhibition at the Sircle Collection. It turned out had another international engagement. Later both our artworks were being auctioned on the same stage.'
'I WILL NEVER FORGET HOW OUR NAMES WERE MENTIONED IN ONE BREATH.
ERWIN OLAF AND STEFAN GERARD.'
I will never forget how our names were mentioned in one breath. Erwin Olaf and Stefan Gerard. I felt humbled and honoured. A little proud. And incredibly thankful for the opportunity.
ACT IV: DEATH
I LOOKED, AND BEHOLD, AN ASHEN HORSE:
AND HE HOW SAT ON IT HAD THE NAME DEATH.
REVELATION 6: 7-8
ACT V. ENSEMBLE
FOR THE GREAT DAY OF THEIR WRATH HAS COME, AND WHO CAN WITHSTAND IT?
REVELATION 6: 15
The goal of collecting a Gerard is to gift it to the next generation - in original state. This is why all artworks are delivered according to the highest standards. Each artwork comes professionally framed in grade 1 walnut wooden frame. Each limited work is printed on Hahnemule 100% cotton paper to create a crafty, matt - yet deep colour profile.
THE GOAL OF COLLECTING A GERARD IS TO GIFT IT
TO THE NEXT GENERATION.
To protect the paper from wrinkling over decades, it is attached to an aluminium surface. In addition, all artworks come with UV-protective museum glass which is galvanised on both sides during framing, to stop dust from accumulating over time.
COLLECTOR PATRICK BRAND
Patrick is co-founder at Hoteliers.com, a direct booking platform for independent and midsize hoteliers in Northern Europe. Part of his passion for hospitality is reflected in the renovation of the top floor of his historical canal house in Amsterdam. 'We had two rooms upstairs and we decided to change them into a premium hotel experience in Amsterdam. We now call them the Spinoza Garden and Canal Suite.'
'I SAW HIS WORK BEING AUCTIONED AND IT THOUGHT,
''THIS IS WHAT I WANT FOR MY GUESTS''.
He tells me it has been an incredible journey to have one of the highest hotel ratings on Trip Advisor in Amsterdam. 'It's hard work' he explains, 'and it keeps me humble. We love to attract a the cultural guest and part of that experience is offering art right in our Spinoza Suites.'
'I met Stefan at the Amsterdam Diner Gala. When I saw his work being actioned I thought, ''This is exactly what I need for my guests''.'
ABOUT THE ARTIST
Stefan (1989) is a Photography Artist. He moved to Buenos Aires at an early age, where he got infected by the blend of European chic and Latin sensualness, a trait still clearly visible in his signature today.
Stefan's limited edition prints are inspired by Renaissance's greatest painters, Rubens and Caravaggio, who were able to tell a story on a - single - canvas. His work is subject to the Human Condition including timeless archetypical truths such as belonging, esteem, anger and hope. His collections are celebrated for their cinematic aesthetic.
'I AM HEAVILY INFLUENCED BY CARL JUNG AND
THE IDEA OF THE COLLECTIVE UNCONSCIOUSNESS.'
'I am heavily influenced by Carl Jung and te idea of the collective unconsciousness. It am still figuring why I do the things I do. I use photography as a medium to paint with archetypes. With these universal truths about the human condition I explore the unconscious. They help me to explain why I act the way I act. That is true art for me.'
He resides between Amsterdam and Cape Town.
WHAT IS NEXT?
BIBLICAL is Stefan Gerard's upcoming coffee table book that includes four collections inspired by the old testament. In order of first publication: HORSEMEN is based on the Four Horsemen of the Apocalypse, FABULA OBSCURA is a retelling of the banishment out of the Garden of Eden, THE ANATOMY OF ANGER is a tribal retelling of Cain and Abel and FISHERMEN is an exploration of the masculine archetype of the provider.
If you would like to acquire a Gerard for your collection, please enquire our team for size and availability with the form below. All prices exclude possible VAT and transportation costs.