Visuals are even better with sound.

 

Life is a perfume ad.

And desire is it scent. Nowhere to be seen. Instantly filling the room. Full of want. To be someone or be with. We buy objects, to make our stories real, to become richer as we spend.

We look for oysters in far corners. We despise its salty taste, until we realise, this must be the taste of freedom. Oceans ahead.

 My name is Stefan M. Gerard. You don't quite know what it is I sell, but I can tell your are buying. That fiery sensation you feel in your upper chest? That, right there, is my trade.

I SELL DESIRE

GRIT MOVES

Client: www.gritmoves.com
Creative: www.rivingtonprojects.com
Brief: Shoot our atleisure capsule collection in editorial style.
Location: Studio

Involvement: production and photography.


 

CAMPUS KEY

Client: www.campuskey.co.za
Creative: www.spatial-experience.com
Brief: show a new generation of students what their new life could look like.
Location: Stellenbosch, South-Africa


Involvement:  art-direction, 
direction and edit.


 

MEN 

Please find below a small selection of my fashion editorials and menswear campaigns for various brands.

 

WOMEN

Please find below a small selection of my fashion editorials and women campaigns for various brands.

 

CITIZEN WATCH

Client: www.citizenwatch.com
Brief: shoot our latest collection in a lifestyle environment that both reflects the athletic and sophisticated side of our brand.
Location: Miami Beach

Involvement: photography



 

TIME ENOUGH

Client: www.woodwatch.com
Brief:
 create a memorable brand movie with a story arc that sets the stage for adventure.
Edit: Ross Hillier
Location: Cape Town

Involvement: art-direction, direction and script.


Based on the poem of Ella Wheeler Wilcox from 1911, 'Time enough' is a visual exploration on the fabric of time in morning, noon and evening as an opportunity to do good.

 

CASILLERO DEL DIABLO

Client: www.casillerodeldiablo.com
Brief: create lifestyle images in which our hero products where our South American brand of seduction play a  central role.
Location: Amsterdam

Involvement:
art-direction and photography


 

DAFNE SCHIPPERS

Clienthttp://www.dafnelikes.com/
Brief: create a series of high quality sport and lifestyle images for Olympic athletes' new cooking book: Dafne Likes
Location: Stellenbosch, South-Africa

Involvement: art-direction and photography


 

BRICKELL CITY CENTRE

Client: Brickell City Centre
Brief: create a multi-channel billboard campaign that will boldly stand out. 
Location: Miami Brickell

Involvement: photography



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