And desire is it scent. Nowhere to be seen. Instantly filling the room. Full of want. To be someone or be with. We buy objects, to make our stories real, to become richer as we spend.

We look for oysters in far corners. We despise its salty taste, until we realise, this must be the taste of freedom. Oceans ahead.

 My name is Stefan M. Gerard. You don't quite know what it is I sell, but I can tell your are buying. That fiery sensation you feel in your upper chest? That, right there, is my trade.

 I sell Desire.


That feeling in your upper chest is my trade. Apply the laws of human nature and forge a meaningful connection.


Show me who you are, and I will show who I am. Build a recognisable and consistent visual language across all your channels.


A great partnership is based on curiosity. How can I help you grow your legacy?


Brief: Shoot our latest collection in a lifestyle environment that both reflects the athletic and sophisticated side of our brand.

Location: Miami Beach


Citizen watch was founded in 1930 by Japanese and Swiss investors. As a true pioneer, Citizen launched the world's first multi-band atomic timekeeping watch in 1993 and has remained a frontrunner Synchronized to atomic clocks, these watches are accurate to within one second in one hundred thousand years.


Brief: use our hero product in a high end life style setting and create 3 months worth of summer content that can be use both for print and online. 

Location: The Duke Golf Estate, Nistelrode 


Hieper-de-Piper is the new campaign for the prestigious wine house Piper-Heidsieck, established in 1785,  from the Rheims region. Where it is quite normal in France to pop a bottle on a sunday, the Dutch are more traditional and use the refreshment on special occasions. Because it is always a special occasion with champaign, Piper came with a  Hieper-de-Piper celebration bottle. 



 create a memorable brand movie with an empowering story arc that sets the stage for the adventure aesthetic of our brand.
Location: Cape Town

Involvement: Direction and edit.Based on the poem of Ella Wheeler Wilcox from 1911, 'Time enough' is a visual exploration on the fabric of time in morning, noon and evening as an opportunity to do good.

Client: Casillero del Diablo

Brief: create 3 months worth of lifestyle images in which our hero products and our South American brand of seduction play a  central role.

Location: Amsterdam


Casillero del Diablo is part of one of the biggest wine producers in South America: Concha y Toro Bodega, founded by Don Melchor de Santiago in 1883. The origins of the company are connected with Chilean nobility and aristocracy. Its most famous and widely distributed brand is called Casillero del Diablo: the cellar of the Devil. The campaign is called a deal with the devil.


Brief: create a series of high quality sport and lifestyle images for Olympic athletes' new cooking book: Dafne Likes

Location: Stellenbosch, South-Africa


Daphne (1992) is a Dutch Olympic athlete, in track and field. She is the 2015 and 2017 World Champion and won silver at the 2016 Summer Olympics in the 200 metres.

Together with her sister she runs the food blog Dafne Likes, where they share healthy and funky recipes. Due to the blog's popularity, they decided to bring out a cooking book at Carrera Culinair.

Client: Brickell City Centre

Brief: create a multi-channel billboard campaign that will boldly stand out.

Location: Miami Brickell


Welcome to the centre of attention. That is Brickell City Centre's message to you. It is a 1.05 billion dollar multi use project south of the Miami River. Amenities include a department store Saks 5th Avenue, luxury shops, restaurants, office towers and condominiums, including a brand new EAST hotel.


Please find below a small selection of my fashion editorials and menswear campaigns for various brands.


Please find below a small selection of my fashion editorials and women campaigns for various brands.

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